It shouldn’t be that hard to communicate the value of web performance optimization to the organization — it’s all about money. Yet people seem to get caught up in the technical details instead of the bottom line.
Last week featured two major web site updates. In one, the site handled it smoothly. The other crashed within minutes, proving you should always assume more traffic and line up virtual servers. They’re cheap enough.
New research suggests that web site vistors are even more impatient than we believed. How impatient? How about they are likely to leave after just a 250 milliseconds delay in loading?
Sometimes, no matter how much testing you do, you can’t anticipate everything that can wrong with your application or web site — and that’s why you have monitoring tools.
When Target’s web site went down last Tuesday for the second time in 6 weeks, it had to be a red flag for the company’s IT staff that something was very wrong, and they better find a way to fix it before Black Friday later this month.
If it’s true that you only have 9 seconds to make an impression on your website, you better be sure that you make the most of it from a website performance perspective.