We have no shortage of information out there or solutions to help us “manage” it. In fact, all we hear about lately is the explosion of Big Data, but it’s more than the hype cycle at work, there really is a ton of information to deal with and process. And IT Ops is on the forefront.
That’s why companies like Adobe and IBM have been sucking up analytics firms. These large companies also recognize a trend when they see it and they see you looking around for solutions that can help you manage that avalanche of information.The information comes in several forms.
- For your users, it’s making sense of business of data.
- For your web site teams, it’s about understanding the audience and providing more and more refined or personalized content based on what you learn about them by studying that data.
- And for IT itself it’s about keeping everything running smoothly.
And that means analyzing mountains of monitoring data. Knowing what those log entries mean and what you can ignore and what requires your attention. That takes knowledge, experience and dedication to your craft.
But all three elements come together to form a triumvirate of important information that are the core of what keeps your company running. Without good data and the ability to process it and understand it, your managers and executives are operating blindly. They need to see that data–just as you need to see that monitoring data–and understand when something important is happening.
Your website teams also need to understand traffic patterns, the nature of your audience and what kinds of information they like to see. They need to know what types of content drive audience and how to keep people on the site, and they need to provide ways to convince them to take action.
And IT Ops is at the center of all of this activity, running the servers where those web sites live, and the databases that store the growing piles of data. You help choose and run the business analytics programs that provide your company’s brain trust with the most important information.
And of course, you run the monitoring tools that make sure critical systems and web sites are running.
There’s little doubt that the amount of information is growing, and as it does, the role of IT Ops pros will continue to grow in importance with it because tracking all that information and presenting it in a form that makes sense is increasingly critical in world where knowledge truly is power.
But sorting through the growing data pile to find the nuggets that matter most to your company is a growing challenge, and it’s part of your job to help everyone in the company make sense of it.