Football and the Internet seem to go together, but traffic figures from Sandvine suggest that people went offline when the Super Bowl started on Sunday night.
During the season, it would seem people would use their mobile devices and laptops while watching the game to socialize with friends and to keep up with popular Fantasy Football leagues. And that may be true during the season, but it didn’t bear out on Sunday when Sandvine’s Better Broadband Blog reported that the Super Bowl created a “super dip in traffic.”
In fact other than the streaming version on NBC, which accounted for an impressive 6.2 percent of traffic at 9 pm on Sunday night, most folks (like me) opted for the big screen instead of the small one. Unless I was in a place where I couldn’t watch the game, there is no way I would watch it on a small screen.
And that could account for the reason that most sites were reporting their traffic was down Sunday night, way down. Popular streaming site Netflix, which usually accounts for a good amount of Internet traffic, was down 40 percent Sunday night, while overall Internet traffic was down 20 percent.
Part of the reason for that is that it was a riveting game, still in question in the last minute as New England quarterback Tom Brady desperately tried to lead his team down field in a fight against the ticking clock he eventually lost.
I can say from personal experience, I was watching on a big screen. And while I usually use the commercials to post to my social networks, the commercials too were appealing because after all this was the Super Bowl.
Yet even with that, Sandvine reports that Facebook and Twitter were well represented as people must have found time to whip out the phone and make a quick comment, especially on the Giants’ final drive when Eli Manning lead his team down the field for the winning score.
I would be curious to see, however, what traffic looked like right after the game ended because I’m willing to bet it had a major spike. I know I went on my phone right after it ended and started posting and conversing with online friends for a good hour after Brady’s Hail Mary pass fell to the ground as the last second ticked off the game clock.
But it seems, social networks aside, that given the choice of watching a good game on the big screen or going online, most folks opted for the game. It’s not a choice we make on most nights, that’s for sure.
So how did your traffic statistics look Sunday night? Were you way down? How about after the game?