Web site performance monitoring is more important than you think. In fact, it can have a direct link to the bottom line, which is why it’s critical that someone take ownership of it in your organization. Who that individual is not as important as the fact that someone is watching these numbers, setting performance monitoring goals and looking for ways to improve web site performance monitoring over time.
Without a person in charge, web site performance monitoring could be reduced to watching numbers on a screen, and as we have written here before, it’s essential to understand that behind these numbers are actual users. When a site is performing poorly, these people might be seeing your site in a negative light.
Let’s look at some individuals who might own performance monitoring in your organization:
Performance Monitoring Owner #1 – CTO
Whatever your project, it’s always a good idea to have executive buy-in and web site monitoring is no different, but in this case, the level of involvement is going to depend on your core business. If you are an Internet company that relies completely on web site performance, the CTO will have a lot of input. If the web site is only part of your business, chances are he or she will have a higher level role.
Performance Monitoring Owner #2 – Director/VP of IT Operations
The director or VP will play some role in web site performance monitoring. The extent to which that responsibility gets delegated, again depends on to what extent your company’s business depends on the web site performance for revenue. The more focused your company, the more involved a middle manager will be.
Performance Monitoring Owner #3 -Director of Enterprise Systems Monitoring
This is a person completely focused on monitoring the web site. If your company is truly serious about web site monitoring then chances are, it has established a position to keep a close watch on monitoring activities. This person would take charge of monitoring tool selection, maintenance and overall monitoring activities.
Performance Monitoring Owner #4 – Application Owner
This would be the employee who is charged with watching those numbers on the screen. This person was probably involved in choosing the tool. He or she is responsible for maintaining the tool and making sure that the web site stays up and running. Chances are, he or she reports to one of the other managers up the chain of command.
Performance Monitoring Role #5 – Line of Business Manager
The Line Manager is probably more involved in organizations where the web site is a part of the business, but not a core business as with an Internet-based company. In many organizations, the company web site is the responsibility of Marketing which builds, maintains, manages and monitors the web site. This person is probably going to be more focused on bottom line results than getting down and dirty with the statistics. The monitoring tools will only come into play when there is a problem.
In the end, who is in charge of web site performance monitoring is going to depend a lot on your company’s line of business, but what’s most important is that somebody take ownership of web site performance monitoring because ignoring it isn’t an option.
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